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With the price of gold and the newfound popularity of gold appearing in the media headlines every day now, is an effect that has been long predicted now coming to pass: people who know nothing at all about buying gold coins are suddenly looking for them online? The prediction is that the message has finally got through to ordinary Joes that gold is good to own in times of financial instability, and so they want to get some. This is also meant to signal the end of the gold bull run - once the general public realize that they need to buy gold, it's already too late, and the price is about to plummet. The 'smart' people are selling it off. I don't believe we have reached that point, if we ever will, and I have some evidence too. If you had never heard of Krugerrands, gold Pandas, American gold Eagles, Saint-Gaudens Double Eagles, Canadian Maple leafs, sovereigns or gold Buffaloes, what would you search for? "Gold coins"? Certain search engines will give you a list of sites about a wildly popular computer game, called double-you, a, are, see, are a, eff, tea, in which users collect gold coins. Probably not what the searcher for bullion really wanted. So they will search again, a bit more precisely. Google provides a way to actually display what people are searching for, for any subject. This is only available to those with an Adwords account, but it provides a fascinating insight into what terms naive users are typing in. When you scan the list of gold and gold coin related terms that are being searched for, there is no evidence at all that naive users are flooding into the market. The search terms being used in the greatest numbers are very reasonable ones - gold bullion coins, gold dollar coins, american gold coins, gold coin prices and so on.There is also some evidence that searchers are picking up the terms they need, like 'American Eagle', from the media, and searching for specific coins. This doesn't suggest average Joe naivety, but intelligent investor research. On another subject, I've noticed a side effect of the rapidly rising price of gold, on online auctions. Sometimes the price rises so quickly that a particular coin's reserve will quickly get very close to, or even below, the spot price of gold. This is especially true where coins have long established 'right' prices, which users have come to expect, and sellers have become used to offering. So look out for bargains!
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Gold Coins blog 
